Suchergebnisse

This research aims to analyze the real impact of the COVID-19 pandemic for Micro Small Medium Enterprises (MSMEs) and what recovery strategies are needed to be implemented from the perspective of business owners to be able to recover and be resilient in these difficult times. Although the negative impact is still felt very large, there are still business opportunities that can be explored in helping MSMEs rise from their difficulties, one of which is by utilizing digital technology, in addition to taking advantage of various assistance offered by the government through the national economic recovery program during the pandemic Covid-19 to push the MSMEs sector out of this turbulent condition. This study uses a quantitative descriptive method. Information was collected using online questionnaires and interviews with MSMEs owners in Aceh Indonesia, especially MSMEs who are members of and assisted by the Business incubator of Syiah Kuala University, including those who have graduated from the coaching program from this institution. The questionnaire was distributed to 50 MSMEs using a non-probability sampling technique. The results revealed, many of the respondents felt the negative impact of the Covid-19 pandemic. The biggest impact felt was a decrease in the number of sales turnover. As a consequence, the various efforts made, including business streamlining, reducing the number of employees, decreasing production levels and rescheduling credit payments from banking institutions. At the same time, taking advantage of business in the digital sector due to the implementation of the lockdown, many UMKMs in Aceh have turned to digital marketing, starting from very simple levels such as entering e-commerce to more advanced levels such as using the value ladder and funneling strategy to drive more traffic into their landing pages.Keywords: Revival Approach, Micro Small Medium Enterprises (MSMEs), Business incubator of Syiah Kuala University, Covid-19 pandemic, the value ladder and funneling strategy, landing pages

The objective of this study is to identify the influence of ethical leadership on the ethical behavior of government officers in Aceh Province that mediated by ethical climate. The ethical leadership variable of moral person and moral manager are employed as exogenous variables, while the ethical leadership is as endogenous variable, then the ethical climate of caring and law and code is employed as both mediation and exogenous variables. The subject of this research is the officers in several government institutions in Aceh Province. The data was collected through a survey method and the hypotheses were tested using Structural Equation Modeling (SEM). The result of this study identified that ethical leadership has positive influence on ethical climate and there is a direct influence of ethical leadership on ethical behavior. However, the influence between ethical leadership and ethical behavior of the officers is not mediated by ethical climate.